B2B Reads: Business Storytelling, Human Touch, and Video Lead Scoring

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level
It’s hard to imagine a campaign pitch without any mention of customer personas, but perhaps they’ve outlived their usefulness. Thanks for your thoughts, James Glover.
Use These 3 Strategies To Win More Customers In 2020
A look at some new strategies for this new decade we’re in. Thanks, Mark Kilens.
Why Business Storytelling is a Necessary Tool for 2020 and Beyond
Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? Thanks for your insight, Chris Brogan.
How HubSpot Marketers Stay Creative Under Pressure
The pressure to