B2B Reads: B2B Buyer Myths, Monitoring Competitors, and Return on Messaging

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
How to Increase Sales in 8 Seconds
Great look at the power of silence in sales calls. Thanks, Jill Konrath.
Accelerating B2B Sales Cycles with Data
Data should be a sales and marketing professional’s best friend. But some are still struggling to put it to good use. Thanks for your insight on the subject, Josh Mueller.
7 Misconceptions About B2B Executive-Level Buyers
Some common myths about B2B executive level buyers that have been accepted by B2B sellers for decades. Thanks for your insight, Jack Dean.
GDPR as Opportunity: How to Build Tighter Customer Relationships
The EU’s General Data Protection Regulation (GDPR) is going to