B2B Reads: Automation Noise, Social Advertising, and Lapdogs

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
3 Ways Your Sales Team Can Work With Your Content Team To Increase Conversions
With the right content metrics in place your sales team will better be able to close a lead successfully, but they’ll have to work together. Thanks for the tips, Peter Banerjea.
How Marketers Can Break Through The Automation Noise
The problem with marketing automation today is that everyone is doing it, and not necessarily doing it well. How can you break through? Thanks for the advice, Mark Bornstein.
The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside
A look at the dark side of social media marketing. Thanks for your thoughts, Jessica Liu