B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years
Marketing’s ability to affect the bottom linen is greater than ever, but what are somethings we can do to make sure we’re still performing better than ever 10 years from now? Thanks for your insight, Jennifer Chase.
Should We Be Selling?
We should be humanizing during this crisis. But when did selling become not about humanizing? Great read, David Brock.
Why Mars is more interested in measuring attention, not impressions
An important look at the difference between attention vs. impressions when it comes to ads. Thanks, Seb Joseph.
7 Tips to Prepare B2B Marketers for the New Reality
The coronavirus