B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
Billboards are having a revival, here are some things you can learn from a traditional advertising method. Thanks for your advice, Brent Thomson.
Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?
A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great article, Vivian Hou.
The Key Difference Between Multivariate Testing & A/B Testing
A closer look at multivariate testing vs. A/B testing and when to use which. Thanks, Corey Wainwright via HubSpot.
Start Before You’re Ready
Action spawns courage and generates motivation, don’t wait for inspiration to strike. Thanks for you thoughts, Marie Forleo.
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