B2B Reads: April Fools, Customer Reviews, and Partner Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Rethink Marketing: Why Does Your Sales Team Hate Your CRM?
A great podcast with Adam Honig on why your sales team hates your CRM. Via, Act-On Software.
What Makes a Good ABM Marketer?
Hiring the right person to lead your ABM efforts is one of the most important things you can do ensure success, but how do you know who the right person is? Thanks for the hiring advice, Brandon Redlinger.
Empathy and the Customer Experience
Just how important is empathy to the customer experience? Thanks for your thoughts, Peter Armaly.
Is April Fools’ Day Worth the Risk for Brands?
A look at why an April Fools headline might not be worth the