B2B Reads: API, Value Propositions and the Procurement Pit

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What Is an API? A Straightforward Definition for Non-Developers
A closer look at what exactly an API is. Thanks for the clarification, Bridget Poetker.
The 7 Core Roles of a 2020 Content Marketing Team
A look at some roles important to the function of content marketing in the business. Thanks for your insight, Robert Rose.
How to Succeed at Creating a Culture of Accountability [Podcast]
Great podcast on how to create a culture of accountability via Sandler Training.
8 Common Email Marketing Mistakes to Avoid in 2019
Some things to consider when it comes to your email marketing strategy. Great advice via Quicksprout.
Adding an Account-based Lens to Social Media
5 key steps to consider