B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Training Your Prospect That You Will Go Away
A single attempt to call your dream client is not prospecting, and you can’t expect it to produce any real results. Thanks for your input, Anthony Iannarino.
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Copy is only good if it attracts attention, generates interest, and creates conviction, in that order. Great article, Clifford Chi.
Why Your Sales Enablement Tools Aren’t Working and What You Can Do About It
There are some things technology simply can’t do when it comes to sales enablement. Thanks for your advice, Colleen Stanley.
The Top Factors That Slow B2B Purchases
B2B buyers say not having enough