B2B Reads: Aha Moments, Budget Benchmarks, and Chick Beer

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
B2B Online Shoppers Want Loyalty and Simplicity: Report
A look at what online shoppers really want. Thanks for the article, Beth Negus Viveiros.
Top 10 Tips for Smart Email Communication
Everyone experiences the joys of email every week, but not everyone is an expert. Thanks for the tips, Skip Prichard.
12 ways to destroy employee engagement
Some things to avoid if you want to keep your employee engagement where it needs to be. Thanks, John R. Stoker.
2020 B2B Content Marketing: What the Successful Do [New Research]
Don’t just use content marketing for your top-of-the-funnel goals. Great read, Stephanie Stahl.
6 Content Marketing Tips That Will Give You an Aha Moment
Helpful tips on how