B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Lie That Relationships Don’t Matter in Sales
A look at the importance of relationships in sales. Thanks for your thoughts, Anthony Iannarino.
Why Training is an Event and Learning is a Process
Focusing on learning and the learning process sets a higher bar than delivering training. Great article, Kevin Eikenberry.
Lead to, Not with, Differentiation and Capabilities
Lead your audience to what makes you special rather than leading with what makes you special. Thanks for your insight, Hank Barnes.
Going Beyond The “What” Of Activity Metrics
Are you familiar with activity metrics? Thanks for the article, David Brock.
In the Relationship Era, No One Should Be Marketing to Strangers
Whether or not this is