B2B Instagram Strategy: A Simple Guide

By Lauren Dichter, Marketing Coordinator at Heinz Marketing
For a while, I just couldn’t choose a topic for this month’s blog post. So I swallowed my pride and asked our president, Matt Heinz, if he had any ideas. He said, “You know what, I actually have been really curious about Instagram. Can you write about that?”
My immediate thought was “Uh, YEA, I look at that app way too often!” which I luckily didn’t say out loud. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.
It may feel more natural contributing to my own Instagram account than to company ones, but the fact is, I’ve been drafting social media posts for other people and companies since I first started here as an intern. Now, as a full-time employee, there’s a