By Tibor Shanto
As I mentioned yesterday, I am going to point you to two great books coming just at a crucial time. Today, it’s by George Brontén, CEO of Membrain, and a long time sales friend. George shines a light on the assumptions that hold your sales organization back As soon as you see the title you know why it caught my eye. Given the shape of things to come, we are all going to have to be part of figuring it out, or we’ll need to move out of the way. I am all in on George’s battle cry, Stop Killing Deals.
The Question
Companies spend billions of dollars each year on sales training and technology, yet sales effectiveness keeps declining. Why?
There it is, a clear question.
I completely agree that too many sales organizations operate on deadly assumptions that deny the essential human nature of their sales teams and their buyers.
Beyond
