Are Your Sellers Using Only 50 Percent of Their Selling Skills During the Pandemic?

Are Your Sellers Using Only 50 Percent of Their Selling Skills During the Pandemic?
leadershipteam
Fri, 05/29/2020 – 10:03
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Is your sales team utilizing only 50 percent of the selling skills needed to acquire and win business during the pandemic? If so, chances are pretty good that a competitor, who is utilizing 100 percent of the necessary selling skills, is outselling them.  And those skills are the soft and hard skills of selling, Sales EQ and IQ.
It’s similar to losing weight. Sure, watching your diet and calories will bring some success. But when you combine diet AND exercise, then you will see quicker and more sustainable success. The D & E of weight loss.
For example, most sales organizations have had to retool their value propositions because of the changing market and/or buying influences. Value propositions fall into the hard-skills-training