Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

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I used to think it was just sales newbies who struggled with referral reluctance. They simply hadn’t built their networks or their confidence. When seasoned salespeople started admitting they also felt uncomfortable asking for referrals, I was shocked. I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. If sales pros can’t muster the courage to ask clients for referrals, I doubt anyone outside the sales team is asking with any regularity.
I learned it doesn’t matter your gender, age, industry experience, or culture. Referral selling is hard for us all, because it’s the most personal kind of selling.
Personal discomfort is the elephant in the room. I’m calling it out, because everyone feels the same way. (Just when you think you’re the only one, you never are, right?) It feels uncomfortable,