Stop cold calling on social media.
You’re not one of those people who blast me with a sales pitch after I accept your LinkedIn invitation, are you? I don’t think so, because you’ve been reading my blog, so you know by now that social selling is all about being social.
LinkedIn is the place to begin a conversation and begin a relationship. Clicking buttons and sending a standard invitation doesn’t cut it. Neither does pitching—which belongs in baseball and should stay there.
Check out this short video I recorded with Koka Sexton in 2013. He was at LinkedIn then, and my new book, Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal, had just been published. Five years have passed, but the tenets are as true as ever. Why? Because we’re human!
Plus, check out this month’s blog posts from No More Cold Calling:
The Best Referral Programs Start with a “Referral