Here’s what you might have missed from No More Cold Calling last month.
“My grandmother started walking five miles a day when she was 60. She’s 69 now, and we don’t know where the hell she is.” That Ellen DeGeneres quote is my opening line in the recent SAP Podcast on the “5 Do’s and Don’t Do’s of Social Selling,” hosted by Bonnie D. Graham of SAP. It’s not just a random quote, but a metaphor for business and life.
Top salespeople—the ones who are miles ahead of everyone else—have mastered how to use social networks to grow revenue potential, exceed quota, prospect efficiently, and maintain a robust pipeline. How? They play by each social network’s etiquette rules. They know what customers want to see, and how and when they want to see it, and they know their own social media goals.
Want to catch up to them? Listen in on the conversation