Are Referrals Your Priority … or an Afterthought?

There are reasons you’re not getting referrals.
How is your sales team generating qualified leads? Using power dialers, email, and social media to reach strangers who downloaded your whitepaper or watched your video, or whose name came from a bought list? Those aren’t qualified leads. You’re just multichannel cold calling.
Referred leads are the best leads. Sales pros know it, and research proves it. When you ensure that referrals come first in your business development plan, referral selling becomes a scalable and predictable prospecting strategy. Yes, your most predictable and measurable prospecting tool is your very own sales team, asking for referrals.
Qualified Leads Scale When Referrals Come First
Referral selling is the #1 way to build a strong pipeline and accelerate conversions. Because your team asks for introductions to exactly the kind of prospects they want to meet, they only meet qualified leads.
B2B buyers want to work with salespeople who’ve been referred. In