Another Way to Amaze Your Customers – Pay Attention

I recently wrote about taking the extra step to deliver amazing service. There were three steps: pay attention, care about your customers and put forth extra effort.
For this article, I want to focus on the first step—paying attention.
Paying attention is more than just the first step. It may be the most important step. One of our readers, Scott Anderson, shared a story about staying at a resort in Mexico. The porter followed Scott and his wife to the room with their luggage. Scott mentioned to his wife how much he would love a Dr. Pepper. (Funny… Dr. Pepper was in the example of the aforementioned article.) He didn’t ask the porter for a Dr. Pepper, nor did he think the porter was paying attention to what they were talking about. He wasn’t even sure if the porter spoke English. They hit the beach that afternoon and when they returned to