One of the challenges that sales managers have is their trepidation around transitioning from very little coaching to daily coaching; and at the same time, moving from coaching light (ineffective coaching) to coaching pro (effective coaching). Why? They aren’t masters of role-playing and role-playing is one of the primary tools to demonstrate best practices and how effective sales conversations should sound.
As I suggested to a pair of sales managers today, there is an intermediate step they can take. You can use the following approach to coach to any selling competency but this example helps your salespeople who need to take a more consultative approach.
This is easy – you can do this.