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An Easier Way to Coach Salespeople – For a While

George Brontén - 24 February 2019

One of the challenges that sales managers have is their trepidation around transitioning from very little coaching to daily coaching; and at the same time, moving from coaching light (ineffective coaching) to coaching pro (effective coaching).
Why? They aren’t masters of role-playing and role-playing is one of the primary tools to demonstrate best practices and how effective sales conversations should sound.

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