Amazing Business Radio: Simon Glass

The Voice of the Customer
How to Collect Customer Insights to Drive Your Customer Experience
Shep Hyken interviews Simon Glass, CEO of Discuss.io. They discuss strategies for collecting customer feedback and how to use those insights to help your business succeed.
Top Takeaways:
Using video can be a great way to connect with your customers and collect their feedback.
In order to build a good customer experience, you must get close to the customer by speaking with them more frequently and understanding the path they’re on. Good CX is about connection and relationships.
It is possible to use technology such as video to build customer connections globally from the comfort of your own home, which can even prompt customers to be more truthful and go deeper in the feedback they provide.
When connecting with customers to gather feedback and insights, make sure to have purposeful conversations with a set agenda. This will help you glean