The Secret to Getting Customer Reviews
The Strategy Behind Getting and Utilizing Customer Feedback
Shep Hyken interviews Rupesh Patel. They discuss the importance of customer feedback and strategies for getting positive reviews.
Top Takeaways:
Even if you think customer reviews don’t apply to your business, they are still important. Regardless of your industry, customers are reading reviews online or on some industry forums before they decide to do business with you.
Customers look for recent reviews when researching your business. Studies have shown that reviews older than 3 months are considered irrelevant.
If you don’t follow up with your customers, don’t get their feedback and don’t ask for reviews, you are losing money. Not having any recent reviews (or any reviews at all) can hurt your business.
Studies have shown that 89% of users read the replies to reviews. This creates a huge opportunity for businesses. It is crucial to respond to all reviews, both
