Amazing Business Radio: Robbie Kellman Baxter

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How to Deepen Customer Relationships Through Subscription and Membership
Shep Hyken interviews Robbie Kellman Baxter, bestselling author and founder of Peninsula Strategies, LLC. They discuss how any company in any industry can utilize a subscription model to the benefit of their customers.
Top Takeaways:
Companies can find success by identifying a specific problem and then solving it for their customers forever, turning it into a “forever transaction.”
Everyone is in the subscription/membership business whether they know it or not. Even if there is no traditional subscription involved, customers “renew” by returning to do business companies they like and trust.
A subscription is a tactical decision about pricing, whereas membership is the mindset that a customer is going to be with you for a long time through a formalized relationship.
Thinking of your customers as members, opens up new opportunities to deepen and extend new and existing relationships with your