From Content Marketing to Content Experience
Personalizing the Content Experience to Win Customer Loyalty
Shep Hyken interviews Randy Frisch. They discuss how content marketing has changed and what businesses need to do to create the best content experience for their customers. A good content marketing strategy is part of a good customer experience.
The Interview with Randy Frisch:
Content marketing, and consumers’ expectations of it, has changed drastically in recent years. No longer are content marketers responsible for sales only; now, they influence the entire customer experience.
In order to create a great customer and content experience, there needs to be personalization. The content that the customers come into contact with must be customized to fit their wants, needs, and interests. Companies like Amazon and Spotify are already doing this well.
Before you build and market your content, you must understand who you want to connect with. Who is your intended audience? What do
