Amazing Business Radio: Mathew Sweezey

Marketing and the Customer Experience
How to Craft Your Marketing and Experience for Today’s Customer
Shep Hyken interviews Mathew Sweezey. They discuss his new book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, in addition to strategies for contextualizing marketing and how it affects the customer experience.
Top Takeaways:
Studies have shown that high-performing companies that enjoy consistent growth are those that focus on crafting experiences.
Studies have also shown that there is a significant gap between the experience businesses believe they’re delivering and the one that their customers are actually receiving.
Marketing is largely responsible for the creation and sustainment of experiences. Therefore, customer experience is the new marketing.
Companies need to have a complete understanding of their customer journey so they can better contextualize their marketing and therefore their customer experience.
There are five factors that go into creating context within the customer experience. All amazing experiences can