The Emotional Brand Experience
How to Differentiate Your Brand Through Emotional Connection with Customers
Shep Hyken interviews Lindsay Pedersen. They discuss strategies for how brands can differentiate themselves by creating authentic, genuine connections with their customers.
Top Takeaways:
A brand is its customer experience and vice versa. The brand and the experience are built on the relationship between a business and its customers.
Advertising and marketing may attract new customers, but it’s rarely the real reason why customers like doing business with a brand. Customers like doing business with companies because of how those companies make them feel.
Many companies focus too much on acquiring new customers rather than retaining the customers they already have.
Every company should ask itself why it is in business. This question becomes especially important if the company keeps losing customers. Create an experience that reduces customer churn.
You must differentiate yourself from your competitors. Be wary of doing this through
