Think Like Amazon
Innovation from the World’s Leading Customer-Obsessed Company
Shep Hyken interviews John Rossman. They discuss John’s new book, Think Like Amazon, and how to utilize the key factors that drive Amazon’s success.
The Interview with John Rossman:
Innovation and success come from developing and committing to systems. Be deliberate in how you approach your work and have a “playbook” you can pull from for any situation. Even though your business may change, a consistent system will drive you to success.
Identify the durable customer needs in your industry—the things customers will consistently desire and seek out from companies regardless of other changeable factors. For Amazon, these are low prices, large selection, and fast delivery. It’s helpful to phrase these needs as something like, “I can’t imagine a world where customers would want higher prices.”
Once you develop a core set of beliefs about your customers and brand, allow these to act as
