Amazing Business Radio: Jason Dorsey

Understanding Gen Z as Customers and Employees
The Next Generation of Customer Experience
Shep Hyken interviews Jason Dorsey, leading generational researcher, speaker and author. They discuss his latest book, Zconomy, and talk about what Gen Z wants as customers from their favorite brands.
 
 
 
Top Takeaways:
To understand Generation Z as consumers is to understand the future of your (and every) business. They are the fastest-growing generation in the workforce, the number one generation of consumer trendsetters (they even influence Baby Boomers!) and the most likely to write positive things online and recommend brands to others.
The oldest members of Gen Z are 25 and most of them do not remember 9/11.
While it’s important not to box people in by generation, knowing a customer’s generation can give you clues that help you better understand them. This, in turn, can help you faster connect, build trust and drive influence with those customers.
When making a purchase