Amazing Business Radio: Horst Schulze

The Customer is Your Bottom Line
Creating Purpose for Your Employees and Your Business
Shep Hyken interviews Horst Schulze. They discuss his book, Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise, and strategies for hiring the right team, building the right service vision and delivering an unparalleled customer experience.
Top Takeaways:
Everything you learn comes from others. Everyone has an obligation to share what they learn so that more people may benefit. Pass on what you have learned.
No matter what the outcome of your business is, it all starts with your employees doing the job they’re supposed to do.
In order for your business to succeed, you must first understand your market—your customers. You must know what they want and need before you can begin to meet their expectations.
Employees must also have an understanding of the customers they serve. Management must create the system and processes that