A Passion for Convenience
Striking a Balance Between Business and Consumer Needs
Shep Hyken interviews Ford Blakely. They discuss pursuing your passion, creating convenience, and balancing technology with a human connection.
The Interview with Ford Blakely:
When faced with a problem, it’s important to approach it from the standpoint of convenience. How can you fix things to make them more convenient for your customers and employees?
The concept of convenience has come more front and center over the past few years. This is largely due to two main factors. First, the review economy put control in the hands of consumers and allowed them to advocate for what they wanted from companies. Second, the immediacy of convenience created an expectation of on-demand service, placing the importance on how companies deliver their service rather than just what their product is.
Even if they’re not your direct competitors, companies like Amazon and Uber have created an expectation