Amazing Business Radio: David Priemer

The Customer Experience is the Product
Creating Value in the Customer Experience Through Empathetic Selling
Shep Hyken interviews David Priemer, founder and Chief Sales Scientist of Cerebral Selling. They discuss his book, Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!), and how a great customer experience is the best sales strategy you can implement.
Top Takeaways:
The product or service you sell isn’t actually your product—the experience you provide your customers and clients is your product! In short, the experience is your product.
Your goal should be to create a beautiful product, and then elevate that product to another level through the amazing experience you provide.
Salespeople must consider the tactics they’re using on their customers and ask themselves if those tactics would work on themselves. If you wouldn’t respond well to a certain tactic, odds are your customer won’t either.
Customers often make purchasing decisions based