How to Build Your Customer Fanbase
Shep Hyken interviews David Meerman Scott. They discuss his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and strategies for businesses to turn their customers into fans and vice versa.
Human beings naturally crave connection and the feeling of belonging. That’s where the concept of the “fandom” comes into play. Companies must figure out how they can utilize this to their advantage. Every organization is capable of developing fans.
Companies can turn fans into customers by tapping into an already existing fanbase. For example, an auto insurance company found a fanbase for old cars and began catering to that market.
Companies can also turn customers into fans. If you can find a way to connect to your customers on a deeper level, they will feel more connected to you and your business. This is where fandom begins.
The neurology behind fandoms explains