The Customer Experience Revolution
How to Fish the “Big Data Lake” for Customer Experience Insights
Shep Hyken interviews Claire Sporton. They discuss the importance of investing in the customer experience and how CX professionals can communicate that need with leadership and executives.
Top Takeaways:
It isn’t enough to simply gather data. Data collection without action is a waste of time. You must use those insights to drive positive change within your organization.
Learn how to “fish the big data lake” so you can pull out useful pieces of information about your organization, its processes, and the customer experience. It is crucial to be able to determine what is important and what is not.
Customers want and expect a personalized experience. Microdata is specific to an individual person and can help you deliver the personalized experience that customers want.
Consumers want to do business with organizations they trust. Trust is about setting expectations and delivering on
