Amazing Business Radio: Chuck Surack

The Golden Rule in Customer Service
Empowering Employees to Take Care of the Customer—Always
Shep Hyken interviews Chuck Surack, Founder and CEO of Sweetwater. They discuss strategies for building a culture of amazing customer service and experience.
Top Takeaways:
Good customer service and experience is a competitive advantage; it sets your company apart from competitors.
Empower your employees to do whatever it takes to take care of the customer, not just for today or one transaction, but forever.
When you focus on taking care of the customer, the rest of your business has a way of working itself out. Besides, taking care of the customer is simply the right thing to do.
Start creating an exceptional customer experience and company culture by hiring the right talent from the beginning. Look for people the with education and experience necessary, but more importantly, look for people who have “fire in the belly” for taking care of