Amazing Business Radio: Chip Bell

Getting Inside Your Customer’s Imagination
Creating a Company with the Best Customer Experience Culture
Shep Hyken interviews Chip Bell, customer service keynote speaker and bestselling author. They discuss the 5 Secrets from his new book, Inside Your Customer’s Imagination, that can help organizations better understand their customers.
Top Takeaways:
Good customer service and experience principles can be applied in any relationship—professional or personal.
Successful companies known for their innovation all share common cultural values of curiosity, grounding, discovery, trust and passion. Add these five elements into your relationship with your customers.
Secret #1: Curiosity helps you learn about and understand your customers better. This makes customers feel not just heard, but valued, and makes them more likely to collaborate with you to find new solutions.
Secret #2: Grounding is about focus. Focus on not just your customers’ needs and expectations, but also their hopes and aspirations. This will turn your business relationship into a partnership.
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