All Business is Personal Business When It Comes to Sales Leadership

Earlier this week I found myself in a discussion about the value of “business relationships.”  The point the person was making is there are business relationships and personal relationships.  My argument was if you have a business relationship, then it’s pretty shallow at best, but if you see yourself as a sales leader, then all relationships are personal.
My argument is businesses don’t do business with other businesses, rather it’s people in a business doing business with another business.   If there is such a thing as a business relationship, then it’s going to be very narrow in scope and most likely extremely price sensitive.
You are a sales leader, and if you allow yourself to subscribe to the theory of business relationships, then you’re purely performing a function.  With that being the case, don’t forget that any function can be done very well by a computer or a machine.   If that’s the