Aligning Customer Communication Styles With Your Own

The Behavioral Styles® model is an easy-to-use tool for assessing the behavioral characteristics of customers within four distinct communication styles: Talker, Doer, Controller and Supporter.
The Behavior Styles model is an easy-to-use tool for assessing and better understanding your customers communication styles. There are 4 distinct communication styles: Talker, Doer, Controller and Supporter.
Does communication style matter when it comes to sales? More than you might expect. Studies show that over 80% of customer dissatisfaction is rooted in emotional issues rather than intellectual ones. Features and benefits matter, but trusted relationships, built on strong emotional bonds, are what really make the difference. And those emotional factors are often rooted in how effectively a salesperson or service rep is able to communicate and connect with the customer right off the bat.
How Communication Styles Set The Tone For Customer Relationships
A lot of selling and communication happens during the first few seconds of contact with the