• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Matt Heinz - 27 April 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat.  And last week, nearly 70 percent wanted to learn more about how to be agile.
Turns out there’s agile and then there’s Agile.  And there’s a difference.  Both have value, trade-offs and caveats.
We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear, president of AgileSherpas.  Among the best practices she shared as well as those reinforced by CMO attendees:
Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order.
Agile assumes strategy already exists: Agile cannot be used as an excuse for not having objectives, not having strategy and not having direction.  An agile mentality helps you primarily filter the noise into a

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative