By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
Advertising in the month of November and December is worth it for B2C companies and some B2B companies with short purchasing cycles. Take advantage of the 50% increase in ad impressions, 100% increases in click-through rates, and 60% increase in conversions. Many companies will see an average order value go up by 30%, making the ad spend worth the investment.
Why I recommend skipping advertising during the holidays
If you are a B2B Company with a purchasing cycle of longer than three months, I recommend putting most advertising tactics on hold during November and December. The increase in ad spend during this time will not only drive up your overall cost per lead, but it typically does not produce the results you want.
Here are a few reasons to avoid this time a year and why your money is better invested in other marketing programs