Achieving healthy collaboration to feed sales enablement and revenue performance

Note: This is a blog takeover by Tamara Schenk, research director at CSO Insights and sales enablement leader, analyst, speaker and author.
Often when we talk about sales enablement, we hear about aligning functions. But the single most important piece of advice that changes the perspective on how to look at this challenge: Sales, marketing and service must align to the customer’s path.
Of course organizations must define many internal things and align and integrate processes and systems — but how they do this makes all the difference. The following is an overview of how business leaders can achieve better alignment and create healthy collaboration to feed their sales enablement and revenue growth.
Keep the Customer’s Path in Mind
Aligning strategies, processes and systems should always be done with the customer’s path in mind, from the outside to the inside. Whatever organizations do internally, they have to design and set up relevant, valuable and