A Winning Sales Culture Propelled by Urgency

Every business leader wants their sellers to embrace the sense of urgency to serve their buyer and realize the company’s goals.
Competition is ever-diluting. Buyers’ issues can easily fall into a status quo loop where the buyers do not actively seek to address the issues. Perceived busyness can blind leaders from sellers’ lack of purposeful activity.
Most leadership attempts to drive a culture of urgency with rewards and incentives. And while many incentives programs exist, the lack of urgency remains a No. 1 issue I come across in sales teams, across markets and business structures.
With incentives and rewards not doing the job, how can meaningful urgency be achieved?
It starts with the company culture — and the leadership team.
Sell Your Sales Team on Their Purpose
Every moment that passes where a seller is not working toward making a sale is a moment where your company’s value is not being realized by the buyer.
And in