A Strong Why Will Fuel Your Salespeople’s How

For Your Salespeople, Purpose and Success Are Directly Linked
Why do you do what you do? Why do you sell what you sell? What is the why of your life? What is your purpose?
Salespeople might not consciously be asking themselves these questions on a daily basis. But the fact is, their purpose—the motivating force behind what they do—is influencing their results every day.
Of course, when you think about salespeople and their motivations, your mind might immediately go to one place: money. But for most, the driving purpose typically falls somewhere between two extremes — their own financial or emotional survival and their ability to create high value for customers. In our work, we’ve seen a direct correlation between a salesperson’s success and where their conscious or unconscious purpose lies within these two extremes. The more they’re driven by serving their customers instead of focusing on their personal survival, the more successful