When I started writing the book last year, in my head, I knew that I wanted to tell a story. The story about how I saw sales and its role in not just business but in society. I had a hunch that the stories and lines I have been using in my keynote speaking had legs and could resonate with the reader. The more I wrote, the more stories I shared, and I began to see page after page move from being a prescriptive book about sales methodologies to a tale that would reach the individual reader right where they are. Soon, the book began taking on a life of its own. As I wrote each chapter, I envisioned you the reader sitting next to me engaging in conversation over a cup of coffee. The discussion was robust and most of all, caused us each to think. At the conclusion
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