8 Rules for a Killer Visual Strategy

By Payal Parikh, Director of Client Engagement at Heinz Marketing
Have you redefined your visual strategy post pandemic? Now that most of us are working from home, we need even better communication tools and strategies to help us get our message across to both colleagues and clients. The importance of visual communication is emphasized even in the pre-COVID era, and with the current new normal, it has become extremely important to get your message across efficiently and effectively.
I recently came across Amy Balliett’s book ‘Killer Visual Strategies‘ and would like to share my thoughts about this action packed insightful book so you can connect and engage with your audience efficiently and effectively. Amy claims she is not a graphic designer, she’s a visual strategist. The contents of the book hold true to that. The book is not about graphic designing or how visually appealing your content should be, but it is