8 Management Tips For Managing a Marketing Team

By Maria Geokezas, VP of Client Services at Heinz Marketing
Managing a marketing team can be difficult.  It can also be the most rewarding aspect of your job.  When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.  It’s a lot more difficult to find information about leading a marketing team.
Case in point from Learn.org:
What Does a Marketing Manager Do?
As a marketing manager, you would supervise the promotion and sales of products, services, or ideas offered by a business. It would be your job to increase the profits of your business by analyzing marketing data and using your findings to decide on optimal prices for your product. Working with sales, public relations, and product development staff, you would strive to create the most appealing campaigns possible for your product or service