By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing
Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see.
But, that couldn’t be farther from the truth.
Video is here to stay. According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. More marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey, including the sales cycle, and are experiencing first-hand the true impact it can have on their business.
While
