7 Prospecting Secrets You Need to Know

Are you one of the vast majority of salespeople who don’t have a prospecting plan that works?  I get asked for help with prospecting skills more than anything else.
Below are 7 secrets I bet you’ve overlooked when it comes to prospecting.  Watch the video first and then read further regarding the 7 secrets. The video is an excerpt of my keynote from OutBound 2017.
 
1. Repeat, repeat, repeat.
Your prospects are not going to agree to buy due to a single message from you. There’s a reason why the biggest brands in the consumer world advertise, because they know they have to keep their name in front of you. No different for you. It’s the repetition of messaging that will make a difference. Just remember one key thing — each message, regardless of the delivery method, must create new value.  Repeating the same message only proves one thing — you’re lazy.
2. Don’t