I’ve asked several of my clients when they last saw their clients in person. A very (very) few of them have had recent in-person visits. The vast majority have had no in-person visits. From early sales conversations to client delivery, every part of the process is now virtual.
For most, this is an entirely new way of operating, and it’s not going back anytime soon. In fact, I think there is much good that will come out of the way we have been shaken up. I envision a hybrid model well into the future. Where much of our sales process can be done virtually, and some of our sales process and client delivery can be accomplished in person.
As one of my clients has said, “the go-to moves are no longer available to us. We have to think and operate differently.” Many sellers and business developers are living with the discomfort of