It’s an age-old problem, the friction between marketing and sales. In most organizations, they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.
While sales feel like marketing gets in the way of the important work – the actual sale, believing that deals only happen when salespeople make the calls, engage the customers, and they ask for the business.
When the truth is, they’re both right. In today’s marketplace, it takes both sales and marketing working together, as a team, to take your business to the next level.
Working together they can:
Shorten the sales cycle
Retain more customers
Improve their forecasts
Their market entry costs go down
Cost of sales are lower
And when the sales and marketing team work in tandem, companies report that they grow faster than those who don’t.
The result? When