50 Prospecting Truths- It’s Your Job: Truths 1-10

Prospecting is not an afterthought. Prospecting is the foundation sales should be built upon. Furthermore, sales is what business is built on, and business is what drives the economy. If you remove prospecting from the equation, business and in turn the economy will be affected very quickly.
Several years ago, I created a list titled “20 Sales Truths: The Guide to Sales Freedom.” I have now expanded that document to a list of “50 Prospecting Truths”. Starting today, I will share 10 of those truths with you. Next week, I will share 10 more and so on. This week’s list of truths 1-10 is called “It’s Your Job!”
To be successful, you cannot rely solely on others, however, when it comes to prospecting, many salespeople do. They tend to rely on others to do what they should do. I believe salespeople are doing this for one of two reasons: first, they feel